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Catalogue Design for Streetsmart
Web Design Mock Up for Street Smart


Branding, Design, Marketing, Media Production


Complete branding exercise for a discount children’s fashion retailer – including naming concept, logo design, marketing materials and website.

The StreetSmart name derived from the english expression meaning to be savvy and worldly wise. It represented the values of the company’s brand product. Simple but effective the logo is a blend of urban text and clean straight text, that encompassed the trendy style of the fashion lines and the common sense in buying the lines at competitive prices.

The logo was designed to be transferable to a whole range of colours and backgrounds with out losing the core implication of the text.

The product line photography was done in the studio with models, to create an upbeat and lively fee for the catalogue.