It seems an obvious statement in this day and age to say that a well-designed and accessible website should be at the centre of your marketing communications, but for many companies the website aspect can often be over-looked – a neglected and outdated website design that may have not changed in three or four years that delivers a poor customer experience or doesn’t work on modern devices can harm your potential to attract and engage new customers. The online environment is constantly evolving and the need to keep a website current in order to stay ahead of the field has never been more important.
For example, more than half of all web searches are now made on a mobile device, meaning a responsive designed website is paramount in engaging your audience. Failing to have a site that meets the responsiveness requirements can see it slip down the search engine rankings.
At REDANT we don’t look to reinvent the wheel. There are tried and tested platforms in the market place – such as wordpress and squarespace – that offer the latest functionality, customisable features, search-engine optimization and ongoing content management that improves the longevity of the site. We work closely with our customers to tailor these platforms to meet their specific online objectives.
Once the website is up and running we can plan and execute search engine optimization programme and a social media management plan that drives traffic and enquiries to the site.