As an advertising agency we believe in keeping it simple when it comes to creating advertising for our clients. Whether it is business to business advertising or business to consumer, the moment to capture the attention and engage a viewer can be fleeting – passing a billboard in a car or flicking through a magazine – your message, features and benefits need to be communicated quickly and clearly.
When we are creating an advertising campaign for a client we look to six key elements that go in to making an effective advert:
Features Benefits Layout Urgency The Offer Call to Action
Based on the medium – print or online – we consider the essential ingredients ; graphic, copy, layout, size, shape and call to action – to best serve and support the ultimate message and maximise engagement.